Seeing media as an opportunity
Combining decades of experience working inside AFL club media departments and as a reporter and commentator for major media outlets,
I have designed my programs to shape athletes, coaches and staff to see every media interview as an opportunity.
As Australian codes continue to follow trends set by sports abroad, increased media coverage and access provides an opportunity for the people central to the game to celebrate their unique story, connect with fans, shape personal and organisational brands, proactively manage issues, and influence the dialogue around their sport.
I work hand in hand with organisations to curate media training programs specific to the needs of their group, understanding that
the challenges and opportunities each organisation and their people face can be vastly different.
All three programs have a strong focus on being interactive through open discussions, watching relevant media clips, putting learnings into practice
and giving feedback in real time to mirror the approach of high performance programs.
Above all, my media training programs are approachable.
I believe media should be mostly enjoyable and rewarding as it is the greatest avenue to talk directly to the fans.
Media Training Programs
MASTERING MEDIA
Athletes starting their media journey
As new players enter the high performance system often with uncertainty and nerves around media, this program gives them the foundational media knowledge and skills to comfortably step in front of the microphone.
IMPACTFUL STORYTELLING
Emerging Leaders
With foundational media skills under their belt, this program delves deeper into the mechanics of media and the role of leaders to not only influence their own narrative, but the narrative of their organisation and the game.
ELEVATE YOUR NARRATIVE
Athletes with an eye on the future
Working one-on-one or in a small group, this program creates exceptional storytellers who can position themselves to influence dialogue around the game and engage audiences more broadly.
Sarah has an incredible knack for helping people tell their stories in a unique and engaging manner...
“I have complete confidence recommending Sarah to work with our Australian cricketers on their personal brand.
Sarah has an incredible knack for helping people tell their stories in a unique and engaging manner. She helps them understand, connect with, and adapt to their audience as their most authentic self. Sarah equips individuals with the tools to hit the ground running and has a talent for highlighting strengths that truly sets an athlete apart.”
Sarah has a unique ability to bring conversations to life and has shown me key themes that interlink my story
“Working with Sarah to develop a keynote speech has been an extremely rewarding process.
Sarah has a unique ability to bring conversations to life and has shown me key themes that interlink my story together.
I now have confidence to say yes to opportunities even when they arise at short notice.”
Carla Dziwoki
Australian Cricketers’ Association
Jason Behrendorff
Australian Cricket Player
Sarah enabled me to have the confidence to respond to media…
“Sarah has a keen eye on current affairs specifically across the AFL space which ensured Club representatives were informed on the ever evolving environment of our code.
As captain I am required to face the media regularly and answer for club and league-wide topics and issues. Working with Sarah, she delivered clear and concise messaging that enabled me to have the confidence to respond to media and engage in conversations with a comprehensive understanding.
Above all, Sarah is a highly trusted person in our organisation and built strong relationships with players, staff and personnel across the wider media community.”
Scott Pendlebury
Collingwood Premiership Player
